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Strategy of the sales management of an industrial enterprise in the market conditions


Olesya Sergeeva, Guzely Guzairova
(about the authors)

Sergeeva Olesya Yuryevna – External doctoral candidate at the Chair of Theoretical Economics, Ufa State Petroleum Technological University

Guzairova Guzely Rinatovna – Candidate of Science, Economics, Associate professor at the Chair of Mathematics and Informatics, Ufa branch of the Financial University under the Government of the Russian Federation

Published in:
Russian Journal of Entrepreneurship
– № 20 / October, 2014



Keywords: business process, consumer demand, diversification of production, market segment, product differentiation, sales activity of an enterprise


Citation:
Olesya Sergeeva, Guzely Guzairova (2014). Strategy of the sales management of an industrial enterprise in the market conditions. Russian Journal of Entrepreneurship, 15(20), 174-182. — url: http://bgscience.ru/com/lib/4804


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Abstract:

The article defines the essence of sales activity and the main functions of an industrial enterprise. The market and production factors of an enterprise are considered. The authors proposed a model for control of the sales volume of an industrial enterprise in the market conditions based on product differentiation and diversification of production.







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