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Analysis of the factors affecting advertising activity in the market conditions


Olesya Sergeeva, Guzely Guzairova
(about the authors)

Sergeeva Olesya Yuryevna – External doctoral candidate at the Chair of Economic Theory, Ufa State Petroleum Technological University

Guzairova Guzely Rinatovna – Candidate of Science, Economics, Associate professor at the Chair of Mathematics and Informatics, Ufa branch of the Financial University under the Government of the Russian Federation

Published in:
Russian Journal of Entrepreneurship
– № 19 / October, 2014



Keywords: advertising activity, economic, government regulation and self-regulation, political, technological and social factors


Citation:
Olesya Sergeeva, Guzely Guzairova (2014). Analysis of the factors affecting advertising activity in the market conditions. Russian Journal of Entrepreneurship, 15(19), 178-192. — url: http://bgscience.ru/com/lib/4785


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Abstract:

The factors, affecting advertising activity, have been analyzed in the article. An expert assessment of their impact force has been given by the block of PEST-analysis. A mechanism for regulation of the system of advertising activity in Russia has been developed. A model of factorial influence on advertising activity in the market conditions has been offered.







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