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Analysis of approaches to the essence of “competitive capacity of an enterprise” and “competitive advantage” concepts


Petr Startsev
(about the author)

Startsev Petr Vyacheslavovich – Postgraduate, Academic Department of Management, Saratov State Socio-Economic University of G.V. Plekhanov Russian University of Economics

Published in:
Russian Journal of Entrepreneurship
– № 16 / August, 2014



Keywords: competition, competitive capacity of a product, competitive capacity of an enterprise, market, quality


Citation:
Petr Startsev (2014). Analysis of approaches to the essence of “competitive capacity of an enterprise” and “competitive advantage” concepts. Russian Journal of Entrepreneurship, 15(16), 4-15. — url: http://bgscience.ru/com/lib/4761


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Abstract:

This article discusses a problem related to the competitive capacity of industrial enterprises. The main content of this research is the analysis of the different approaches, which have Russian and foreign scientists for definition of the essence of “competitive capacity of an enterprise” and “competitive advantage” concepts. The author has identified the lack of unity in interpretation of the terms “competitive capacity of an enterprise” and “competitive advantage”, given by well-known researchers-economists. Based on the analysis conducted, the author formulates his own definitions of the terms “competitive capacity of an enterprise” and “competitive advantage.” In the work, the author also highlights the main features of competitive capacity of an enterprise.








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