Anna Baranskaya, Svetlana Golyas, Sergey Nikolaev, Aleksandr MuradovPublished in:
Creative Economy
– № 12 / December, 2010



Keywords: competitive advantage, processes, processive approach, projective approach, projects, strategy


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Abstract:

Changes in the economy and business in the end of XX and beginning of XXI centuries led to revision of the concepts and the meaning of the managing tools by the companies. On the border of the centuries Processive and projective approaches became opposites as the tools of strategic management. The given article shows that in the innovative economy the foundation of the competitive advantage have been transformed. Now it bases on the large complex of components and its main strategy is radical. This led to transition of the processive tools to the class of operative while projective become strategic. Thereby the article shows that the resistance of the two approaches is no more relevant.

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