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Methods of evaluating the effectiveness of management of an organization in implementation of customer-oriented approach


Vladislav Frolov, Marianna Lyubimova, Tatyyana Savitskaya, Irina Khramova, Yuliya Chemodanova, Tatyyana Chikulisheva
(about the authors)

Frolov Vladislav Genrikhovich – Candidate of Science, Economics, Associate professor, Academic Department of Entrepreneurial Activity Economics, N. I. Lobachevsky State University of Nizhny Novgorod

Lyubimova Marianna Viktorovna – Candidate of Science, Economics, Associate professor, Academic Department of Entrepreneurial Activity Economics, N. I. Lobachevsky State University of Nizhny Novgorod

Savitskaya Tatyyana Viktorovna – Candidate of Science, Economics, Associate professor, Academic Department of Entrepreneurial Activity Economics, N. I. Lobachevsky State University of Nizhny Novgorod

Khramova Irina Yuryevna – Candidate of Science, Economics, Associate professor, Academic Department of Entrepreneurial Activity Economics, N. I. Lobachevsky State University of Nizhny Novgorod

Chemodanova Yuliya Vladimirovna – Candidate of Science, Economics, Associate professor, Academic Department of Entrepreneurial Activity Economics, N. I. Lobachevsky State University of Nizhny Novgorod

Chikulisheva Tatyyana Konstantinovna – Master’s degree student, “Management” course, Academic Department of Entrepreneurial Activity Economics, N. I. Lobachevsky State University of Nizhny Novgorod

Published in:
Russian Journal of Entrepreneurship
– № 16 / August, 2014



Keywords: customer centricity, customer-oriented approach, management of an organization, methods for efficient management evaluation


Citation:
Vladislav Frolov, Marianna Lyubimova, Tatyyana Savitskaya, Irina Khramova, Yuliya Chemodanova, Tatyyana Chikulisheva (2014). Methods of evaluating the effectiveness of management of an organization in implementation of customer-oriented approach. Russian Journal of Entrepreneurship, 15(16), 16-26. — url: http://bgscience.ru/com/lib/4756


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Abstract:

The article deals with the process of organizational management of the service industry in implementation of customer-oriented approach. A particular attention is paid to evaluating the effectiveness of management of an organization. The problematic aspects and potential for using a balanced scorecard system to evaluate the effectiveness of management of an organization are highlighted.







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