Pospelovskiy Dmitriy Vladimirovich – Postgraduate, Document specialist of the Chair of Economic Theory and Arctic Regions, Northern (Arctic) Federal University named after M.V. Lomonosov, Severodvinsk
In the article formation problems of the substantial re-launch strategy of travelers’ company (products) for the purpose of company development are under study. The interrelated aggregate data system of marketing evaluation performance of the company is suggested including positioning effectiveness of tourism products in order to change their sales planning and growth of profits
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