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The formation of the substantial re-launch strategy of travelers’ company


Dmitriy Pospelovskiy
(about the author)

Pospelovskiy Dmitriy Vladimirovich – Postgraduate, Document specialist of the Chair of Economic Theory and Arctic Regions, Northern (Arctic) Federal University named after M.V. Lomonosov, Severodvinsk

Published in:
Russian Journal of Entrepreneurship
– № 13 / July, 2014



Keywords: aggregate data, marketing performance, marketing policy, marketing space, re-launch


Citation:
Dmitriy Pospelovskiy (2014). The formation of the substantial re-launch strategy of travelers’ company. Russian Journal of Entrepreneurship, 15(13), 177-187. — url: http://bgscience.ru/com/lib/4709


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Abstract:

In the article formation problems of the substantial re-launch strategy of travelers’ company (products) for the purpose of company development are under study. The interrelated aggregate data system of marketing evaluation performance of the company is suggested including positioning effectiveness of tourism products in order to change their sales planning and growth of profits







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