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Impact of the economic mechanism of promotional activities on the development of the country


Olesya Sergeeva, Guzely Guzairova
(about the authors)

Sergeeva Olesya Yuryevna – applicant, Ufa State Petroleum Technological University

Guzairova Guzely Rinatovna – candidate of Economy Sciences, Assistant Professor of the Chair «Mathematics and Informatics», Ufa branch of the financial University under the Government of the Russian Federation

Published in:
Russian Journal of Entrepreneurship
– № 13 / July, 2014



Keywords: advertising market, economic mechanism, media, promotional activities


Citation:
Olesya Sergeeva, Guzely Guzairova (2014). Impact of the economic mechanism of promotional activities on the development of the country. Russian Journal of Entrepreneurship, 15(13), 188-196. — url: http://bgscience.ru/com/lib/4706


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Abstract:

The article provides a definition of "economic mechanism", the analysis of the development of the Russian market of advertising and GDP in Russia from 1997 to 2012. There is the exposition of the correlation between the advertising market and the Russian economy as a single mechanism for the development of society. The author introduces the development of the intensity factor of the advertising market and its dynamics in Russia from 1997 to 2012.







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