Zaytsev Aleksandr Vladimirovich – Candidate of Science, Engineering, PhD, Moscow State Textile University named after A.N. Kosygin
Karpova Varvara Borisovna – Applicant, Moscow State Textile University named after A.N. Kosygin
The article dwells upon the approaches to management of enterprise investments aimed at the strategy of increase of the business market value. The directions of investments in implementation of the cost approach at enterprises are analyzed and systematized. The factors that hinder investments and confine the use of resources of the enterprise are revealed. The authors propose a set of measures to improve the market value of an enterprise. In authors’ opinion, for choice and successful implementation of an alternative investment direction it is necessary not only to analyze the market, the activities of the competitors, the influence of external and internal factors but also to study the the structure of capital and also tangible and intangible assets.
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