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The concept of market orientation: analysis and classification


Leonid Loginov
(about the author)

Loginov Leonid Olegovich – Postgraduate student, Graduate School of Management (Saint Petersburg State University)

Published in:
Russian Journal of Entrepreneurship
– № 14 / July, 2014



Keywords: classification, concept, market orientation


Citation:
Leonid Loginov (2014). The concept of market orientation: analysis and classification. Russian Journal of Entrepreneurship, 15(14), 155-166. — url: http://bgscience.ru/com/lib/4573


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Abstract:

This article discusses preconditions for emergence of market orientation concepts and provides their analysis. It also proposes the following classification criteria of market orientation: information process, culture, decision-making process and market orientation at the intersection of these criteria.








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