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The possibilities of evaluating the effectiveness and quality of trade exhibitions


Kirill Simonov
(about the author)

Simonov Kirill Vyacheslavovich – Candidate of Science, Economics, МВА, General Manager, RLP-Yarmarka Ltd., Moscow

Published in:
Russian Journal of Entrepreneurship
– № 14 / July, 2014



Keywords: business expo, exhibition, exhibition business, exhibition entrepreneurship, exhibition services, exhibitions and trade fairs, quality improvement


Citation:
Kirill Simonov (2014). The possibilities of evaluating the effectiveness and quality of trade exhibitions. Russian Journal of Entrepreneurship, 15(14), 167-176. — url: http://bgscience.ru/com/lib/4566


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Abstract:

The article is devoted to the methodological approaches for determining the effectiveness and quality of exhibitions, for describing of which a system of core and additional indicators, criteria, characteristics, parameters and conditions is proposed. The author suggests a survey of exhibitors, independent audit procedure and a number of related studies as sources of statistical data about an exhibition.







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