The article examines the measures aimed at ensuring the efficiency and quality of exhibitions: involvement of target groups of professional buyers, provision of communication and help desk support to exhibitors and visitors, modernization and development of the material and technical base and infrastructure of the exhibition and trade fair activities, the use of IT in working with exhibitors and visitors, customer-oriented approach of the exhibition and trade fair business, handling claims and reviews of the exhibitors, service support of exhibitions, provision of advertising information services for exhibitors, protection of intellectual and industrial property at exhibitions, simplification of customs procedures for import and export of exhibits and exhibition samples, safety and security arrangement at exhibitions, etc.
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