Restaurant business is primarily a сlient-oriented business, and without clear understanding of the target audience, without careful market research and new marketing solutions, without consistent and systematic promotion one stands a good chance of becoming a former restaurateur. The owners of restaurant enterprises try to go with the tides not only in regard to the interior decorations of restaurants, clubs and cafes, novelties of the world cuisine and beverages, but also in regard to the approach to customer service. The most common marketing solutions using technology to attract and retain the audience are presented below.
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