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Franchising as a method of corporate growth


Mikhail Zolotov, Mikhail Zolotov, Pavel Novikov
(about the authors)

Zolotov Mikhail Ivanovich – Doctor of Economical Sci., Head of the Academic Department of Sport management, Economics and Law n.a. V.V. Kuzin, Russian State University of Physical culture, Sport, Youth and Tourism, Moscow

Zolotov Mikhail Mikhaylovich – Candidate of Economical Sci., Associate Professor of the Academic Department of Sport management, Economy and Law n.a. V.V. Kuzin, Russian State University of Physical culture, Sport, Youth and Tourism, Moscow

Novikov Pavel Vladimirovich – Candidate of Economical Sci., Deputy Minister of sports of the Russian Federation

Published in:
Russian Journal of Entrepreneurship
– № 23 / December, 2013



Keywords: corporate growth, franchising, networks


Citation:
Mikhail Zolotov, Mikhail Zolotov, Pavel Novikov (2013). Franchising as a method of corporate growth. Russian Journal of Entrepreneurship, 14(23), 42-48. — url: http://bgscience.ru/com/lib/4457


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Abstract:

This author provides methodological and practical recommendations that aimed at creation of organizational and economic conditions for corporate growth in franchise networks. This paper provides the definition of the term “franchising”. The authors point out operational schemes of franchise networks, define forming components for interaction between the franchiser and franchisee.







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