Kalinskiy Oleg Igorevich – Candidate of Economical Sci., Associate Professor of the Academic Department of Applied Economics, National Research Technological University «MISiS» («Moscow State University of Steel and Alloy»)
Markov Seregy Viktorovich – Candidate of Economical Sci., Associate Professor of the Academic Department of Applied Economics, National Research Technological University «MISiS» («Moscow State University of Steel and Alloy»)
Adgemov Aleksandr Olegovich – Postgraduate of the Academic Department of Applied Economics, National Research Technological University «MISiS» («Moscow State University of Steel and Alloy»)
This paper examines indirect method of management of capitalization and business reputation (goodwill) at public companies (evidence from iron and steel enterprises). It has been proved that the management method in question can be adapted for assessment of value and goodwill of nonpublic companies though the method of analogies.
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