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Competitiveness of recreation services: problems of management instrumentation


Elena Sheremetyeva
(about the author)

Sheremetyeva Elena Nikolaevna – Doctor of Economics Sci., Professor, Director of the Samara Institute (Branch) of Plekhanov Russian University of Economics (Russian State Trade and Economic University named after G.B. Plekhanov)

Published in:
Russian Journal of Entrepreneurship
– № 20 / October, 2013



Keywords: marketing environment, recreation services, russia, spa organizations


Citation:
Elena Sheremetyeva (2013). Competitiveness of recreation services: problems of management instrumentation. Russian Journal of Entrepreneurship, 14(20), 57-64. — url: http://bgscience.ru/com/lib/4429


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Abstract:

Problems of recreational services competitiveness are now caused by the dynamic development of domestic and international markets in the field. The paper presents the author’s developments in the management tools of recreational services complex in the modern marketing environment.







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