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How to measure the potential and to assess effectiveness of consumer networks interaction in public catering?


Elena Petrenko
(about the author)

Petrenko Elena Stepanovna – Candidate of Economical Sci., Associate Professor of Economics and Management Academic Department, Karaganda University “Bolashak” Development Director of Senimdik, LLP Chairman of the Karaganda region Restaurateurs Association

Published in:
Russian Journal of Entrepreneurship
– № 20 / October, 2013



Keywords: consumer networks, evaluation, mass market supply, Republic of Kazakhstan, the marketing potential of the company, the network capacity


Citation:
Elena Petrenko (2013). How to measure the potential and to assess effectiveness of consumer networks interaction in public catering?. Russian Journal of Entrepreneurship, 14(20), 132-143. — url: http://bgscience.ru/com/lib/4424


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Abstract:

Consumer networks are a unique type of consumers and new market entities. Consumer Network for the effective management of relationships with them greatly increase the marketing potential of mass catering companies. In the article the author offers an integrated quantitative assessment, the cost of marketing capabilities and marketing potential economic efficiency of companies of public catering.







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