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Economics of a holiday in public catering establishments


Elena Petrenko, Lyudmila Muratova, Sergey Nikolaev, Aleksandr Muradov
(about the authors)

Petrenko Elena Stepanovna –

Muratova Lyudmila Nikolaevna –

Nikolaev Sergey Dmitrievich –

Muradov Aleksandr Vladimirovich –

Published in:
Creative Economy
– № 9 / September, 2010



Keywords: holiday, impression, new year, profitability ofpublic catering establishment, public catering


Citation:
Elena Petrenko, Lyudmila Muratova, Sergey Nikolaev, Aleksandr Muradov (2010). Economics of a holiday in public catering establishments. Creative Economy, 4(9), 102-107. — url: http://bgscience.ru/com/lib/442


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Abstract:

Holiday is a creative reorganization of everyday life and environment. Holiday is also a specific market with special behavioral model and active economic operations. The most called-for holiday in public catering is the New Year. Public catering establishments should master production of holidays not as accompanying services, but as special products, based on unique cultural and social treatment, that can leave a unique impression on the guest. In such case holiday becomes a peculiar asset of the public catering establishment, that possesses marketing nature and high liquidity.







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