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Positioning of Tourist Products as the Growth Factor of Tourism Enterprises Competitive Capacity


Dmitriy Pospelovskiy
(about the author)

Pospelovskiy Dmitriy Vladimirovich – Postgraduate Student, Northern (Arctic) Federal University, Severodvinsk

Published in:
Russian Journal of Entrepreneurship
– № 12 / June, 2013



Keywords: marketing strategy, positioning, tourist product, travel company’s image, travel industry


Citation:
Dmitriy Pospelovskiy (2013). Positioning of Tourist Products as the Growth Factor of Tourism Enterprises Competitive Capacity. Russian Journal of Entrepreneurship, 14(12), 102-107. — url: http://bgscience.ru/com/lib/4287


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Abstract:

The paper examines the possibilities of competitive advantages improvement of tour company products on the basis of diagnostics of their positioning. The model of assessment of company marketing activities, taking into account peculiarities of the travel services market, is proposed.







References:
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