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Company Internal Marketing and Effectiveness of Personnel Performance


Varvara Kiseleva
(about the author)

Kiseleva Varvara Aleksandrovna – Postgraduate Student of Marketing Chair, Moscow State University of Economics, Statistics and Informatics

Published in:
Russian Journal of Entrepreneurship
– № 3 / February, 2013



Keywords: communication system, ETMS system, personnel loyalty, strategic marketing


Citation:
Varvara Kiseleva (2013). Company Internal Marketing and Effectiveness of Personnel Performance. Russian Journal of Entrepreneurship, 14(3), 81-84. — url: http://bgscience.ru/com/lib/4112


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Abstract:

Does employees always manifest loyalty towards their own company? In author’s point of view this situation is subject to development, and internal marketing aiming at building of correct communication within a company represents an important tool of achieving this target. The author provides analyzed documents, which enable to organize and adjust this process.








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1. D. Ford Managing business relationship, Second Edition, John Wiley & Sons, 2003, 150-190 r.
2. Journal of Relationship Marketing, Vol. 1(1) 2002 E 2002 by The Haworth Press, Inc. All rights reserved. 59 r.
3. Marketing po notam: prakticheskiy kurs na rossiyskikh primerakh: uchebnik, 1–2 izd. / Pod red. prof. L.A. Danchenok. – M.: OOO «Market DS Korporeyshn», 2004, 2005.
4. Teoriya kommunikatsii – GG. Pocheptsov M.: Refl-buk; Kiev: Vakler, 2001–656s.
5. http://www.4p.ru

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