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Methodical Approach to Assessing the Impact of Franchising on the Hotel Enterprises’ Efficiency


Marina Kobyak, Mikhail Layko
(about the authors)

Kobyak Marina Viktorovna – Candidate of Economics Sciences (Ph.D. in Economics), Associate Professor, Chair of Hotel and Travel Industry, Plekhanov Russian University of Economics

Layko Mikhail Yuryevich – Doctor of Economics Sciences (Grand Ph.D. in Economics), Chair of Hotel and Travel Industry, Plekhanov Russian University of Economics

Published in:
Russian Journal of Entrepreneurship
– № 2 / January, 2013



Keywords: franchise, franchisee, franchising, franchisor, hospitality, quality management


Citation:
Marina Kobyak, Mikhail Layko (2013). Methodical Approach to Assessing the Impact of Franchising on the Hotel Enterprises’ Efficiency. Russian Journal of Entrepreneurship, 14(2), 150-156. — url: http://bgscience.ru/com/lib/4099


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Abstract:

The paper deals with the use of methodological approaches to assessing the impact of franchising on the effectiveness of hotel management companies. It gives recommendations to create a set of standards that meets the current market conditions affecting the perception of service quality, as well as the effectiveness of their use in franchising.







References:
The paper deals with the use of methodological approaches to assessing the impact of franchising on the effectiveness of hotel management companies. It gives recommendations to create a set of standards that meets the current market conditions affecting the perception of service quality, as well as the effectiveness of their use in franchising.