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Olympic Games as the Development Factor of International Business


Olyga Komova
(about the author)

Komova Olyga Aleksandrovna – Undergraduate Student of the “International Business” Program, Academy of marketing and social information technologies, Krasnodar

Published in:
Creative Economy
– № 1 / January, 2013



Keywords: economic returns, international business, Olympic Games, Post-Olympic period, year-round world-class resort


Citation:
Olyga Komova (2013). Olympic Games as the Development Factor of International Business. Creative Economy, 7(1), 150-153. — url: http://bgscience.ru/com/lib/4075


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Abstract:

Day after day brings us closer to the 2014 Olympic Games to be held in Sochi. The city and the whole country is preparing to receive a huge number of foreign visitors. Heavy investments in the construction of sports facilities, hotel and entertainment complex are made. Sochi itself becomes a brand. But will he be able to keep the brand and continue to be a center of international tourism and business after the Olympics? It will be possible only if a respective strategy will become a part of its long-term development plan.







References:
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2. Levkin A. Infrastruktura na buduschee // Kommersanty. – № 31 . – 2011. – 16 iyunya. – S. 5.
3. Avdienko O.B. Marketingovaya strategiya povysheniya privlekatelnosti territorii (na primere goroda Sochi) // Vestnik sochinskogo gosudarstvennogo universiteta turizma i kurortnogo dela. – 2010. – № 1. – S. 91–96.