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Evaluation of the Effectiveness of the Non-profit Entities Activity and Marketing


Aleksandr Panchenkov, Sergey Andreev
(about the authors)

Panchenkov Aleksandr Yuryevich – Postgraduate Student, Russian Economic University named after G.V. Plekhanov

Andreev Sergey Nikolaevich – Professor, Doctor of Econ. Sci. Russian Economic University named after G.V. Plekhanov

Published in:
Creative Economy
– № 1 / January, 2013



Keywords: effectiveness of non-profit activities, non-profit entity, non-profit product social impact


Citation:
Aleksandr Panchenkov, Sergey Andreev (2013). Evaluation of the Effectiveness of the Non-profit Entities Activity and Marketing. Creative Economy, 7(1), 84-89. — url: http://bgscience.ru/com/lib/4063


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Abstract:

The article examines the role of non-profit entities in the modern society. The urgency and the need for the evaluation of the effectiveness of their activities is determined, approaches to assessing the impact of the marketing activities of non-profit entities are established.







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