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On the Issue of the Essence of the Marketing Potential of the Territory


Batal Aiba
(about the author)

Aiba Batal Eduardovich – Postgraduate Student of the Chair of Marketing, St Petersburg State University of Economy and Finance

Published in:
Russian Journal of Entrepreneurship
– № 24 / December, 2012



Keywords: marketing attractiveness of the territory, marketing potential of the territory, resources of the territory


Citation:
Batal Aiba (2012). On the Issue of the Essence of the Marketing Potential of the Territory. Russian Journal of Entrepreneurship, 13(24), 108-112. — url: http://bgscience.ru/com/lib/3974


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Abstract:

The article describes the essence of marketing potential of the territory and its constituent factors, which the author suggest to analyze in conjunction. The correlation of the concepts of "marketing attractiveness of the territory" and "marketing potential of the territory" is demonstrated.







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