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Socio-Economic Aspects of the Assessment of Quality of Trade Service


Olyga Leksakova
(about the author)

Leksakova Olyga Viktorovna – Postgraduate Student, Chair of Sectoral Economics, Siberian University of Consumer’s Cooperation, Novosibirsk

Published in:
Russian Journal of Entrepreneurship
– № 23 / December, 2012



Keywords: completeness of satisfaction of the population' needs, comprehensive assessment of the quality of trade service, economic indicators, quality of trade service, trade efficiency


Citation:
Olyga Leksakova (2012). Socio-Economic Aspects of the Assessment of Quality of Trade Service. Russian Journal of Entrepreneurship, 13(23), 131-136. — url: http://bgscience.ru/com/lib/3949


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Abstract:

How to evaluate the quality of customer service of the trading company? The article deals with the choice of indicators, the main of which is the degree of customer satisfaction. According to the effect on the efficiency of the sales process, four groups of indicators of quality of service are identified and their content is disclosed.







References:
1. Kurak S.V. Sistemnoe upravlenie kachestvom obsluzhivaniya. – Kiev: Tekhnika, 1981. – 167 s.
2. Pigunova, O.V. Strategiya kommercheskoy deyatelnosti predpriyatiya roznichnoy torgovli. – M.: Marketing, 2008. – 118 s.