Leksakova Olyga Viktorovna – Postgraduate Student, Chair of Sectoral Economics, Siberian University of Consumer’s Cooperation, Novosibirsk
How to evaluate the quality of customer service of the trading company? The article deals with the choice of indicators, the main of which is the degree of customer satisfaction. According to the effect on the efficiency of the sales process, four groups of indicators of quality of service are identified and their content is disclosed.
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