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Principles of Social and Ethical Marketing of Food Products


Lyudmila Kuznetsova
(about the author)

Kuznetsova Lyudmila Valeryevna – Cand. of Econ. Sci., Associate Professor, Financial University under the Government of Russian Federation, Moscow

Published in:
Russian Journal of Entrepreneurship
– № 23 / December, 2012



Keywords: concepts of marketing management, food marketing, marketing principles, social and ethical marketing of food products


Citation:
Lyudmila Kuznetsova (2012). Principles of Social and Ethical Marketing of Food Products. Russian Journal of Entrepreneurship, 13(23), 124-130. — url: http://bgscience.ru/com/lib/3948


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Abstract:

Marketing management in the context of rising social significance of food business is the main theme of the publication presented to readers. A new requirement to the business, in author's opinion, should be the comparison of the ideology of consumption with its influence on the development of human potential. The content of relations in the field of social and ethical marketing of food products at the micro-, meso- and macro-levels is determined, the negative trends in the system of food consumption are identified .








References:
1. Rossiyskiy statisticheskiy ezhegodnik. 2011: Stat. sb./ Rosstat. – M., 2011. – 795 s.
2. Minzdrav poluchil tsennyy sovet [Elektronnyy resurs]. – Rezhim dostupa: http://www.kommersant.ru/doc/1797495?stamp=634720848207438.
3. Territorialnyy organ federalnoy sluzhby gosudarstvennoy statistiki po
Respublike Bashkortostan [Elektronnyy resurs]. – Rezhim dostupa: http://www.bashstat.ru.

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