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The Modern Model of Business Activity


Ivan Zamylin
(about the author)

Zamylin Ivan Evgenyevich – Postgraduate Student of the Academic Department of Management, Marketing and Production Organization, Volgograd State Technical University

Published in:
Russian Journal of Entrepreneurship
– № 22 / November, 2012



Keywords: entrepreneurship, model of business activity, real options, strategic planning, uncertainty


Citation:
Ivan Zamylin (2012). The Modern Model of Business Activity. Russian Journal of Entrepreneurship, 13(22), 56-62. — url: http://bgscience.ru/com/lib/3907


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Abstract:

What are the characteristics of entrepreneurship in our time? In answering this question, the author analyzes the market and the business model, formed in the works of Austrian scientists, its transformation, the tools used in business today, and he comes to the conclusion that recently the theoretical model of business has not changed significantly. In this context, the task of economic science is the active search of new effective forms and tools of doing business.








References:
1. von Mises L. Human Action: A Treatise on Economics. – San Francisco: Fox & Wilkes, 1963.
2. Kirzner I.M. Competition and Entrepreneurship. – Chicago: Chicago University Press, 1973.
3. McGrath R., McMillan I. Assessing Technology Projects Using Real Options Reasoning // Research Technology Management. − 2000. − Vol. 43 (4).
4. Heracleous L., Wirtz J. Singaporean Airlines’ Balancing Act // Harvard Business Review. – 2010. − July−August. – P. 145−149.

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