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Complex analysis of direct-banking


Vladimir Yaroshenko, Konstantin Zadumkin, Daryya Ermolenko, Pavel Kuznetsov
(about the authors)

Yaroshenko Vladimir Aleksandrovich –

Zadumkin Konstantin Alekseevich –

Ermolenko Daryya Vladimirovna –

Kuznetsov Pavel Anatolyevich –

Published in:
Creative Economy
– № 11 / November, 2010



Keywords: bank products sales, banking, direct marketing, direct-banking


Citation:
Vladimir Yaroshenko, Konstantin Zadumkin, Daryya Ermolenko, Pavel Kuznetsov (2010). Complex analysis of direct-banking. Creative Economy, 4(11), 92-97. — url: http://bgscience.ru/com/lib/390


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Abstract:

The author makes an attempt to fully analyze the notion “direct-banking”. The author analyses the economical sense of such way of sale of bank products, makes the retrospective analysis of formation of the direct-banks as independent credit organizations on the example of Germany, and formulates the definition of direct-banking. The author also reveals the characteristics and meanings of the direct-banking in modern economic, social and cultural, technological and law conditions







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