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The Competitive Ability Factors of the Insurance Companies in the Primorsky Krai


Leonid Kopylov
(about the author)

Kopylov Leonid Evgenyevich – Assistant of the Academic Department of Marketing and Commerce, Vladivostok State University Economics and Service

Published in:
Russian Journal of Entrepreneurship
– № 21 / November, 2012



Keywords: competitive ability, insurance companies, product factors, product quality


Citation:
Leonid Kopylov (2012). The Competitive Ability Factors of the Insurance Companies in the Primorsky Krai. Russian Journal of Entrepreneurship, 13(21), 163-170. — url: http://bgscience.ru/com/lib/3894


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Abstract:

The author researches the competitive ability of the leading insurance companies in the Primorsky Krai basing on the valuation of the main product factors. As an example, the auto insurance of three insurance companies of the Primorye as “Rosgosstrakh”, “Ingosstrakh” and “Zashchita-Nakhodka” is analysed. Their products are compared by different characteristics: rates, policy value, service level, service quality, branch and regional advantages, the satisfaction by the clients.







References:
1. Federalnyy zakon ot 25.04.2002 № 40-FZ «Ob obyazatelnom strakhovanii grazhdanskoy otvetstvennosti vladeltsev transportnyh sredstv».
2. Zakon RF ot 27.11.1992 № 4015-1 «Ob organizatsii strakhovogo dela v Rossiyskoy Federatsii».