bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Creative management: practical aspect


Marat Yakubov, Konstantin Zadumkin, Daryya Ermolenko, Pavel Kuznetsov
(about the authors)

Yakubov Marat Rafaelevich –

Zadumkin Konstantin Alekseevich –

Ermolenko Daryya Vladimirovna –

Kuznetsov Pavel Anatolyevich –

Published in:
Creative Economy
– № 11 / November, 2010



Keywords: businesscreative practice, creative approach, creative management, creativity


Citation:
Marat Yakubov, Konstantin Zadumkin, Daryya Ermolenko, Pavel Kuznetsov (2010). Creative management: practical aspect. Creative Economy, 4(11), 19-24. — url: http://bgscience.ru/com/lib/389


Share:

Abstract:

The modern world of the 21st century requires creative approaches in economy, management, business and other spheres, approaches which will help to overcome existing and future problems of “non-innovative” economy, which can’t be solved by old means and technologies. The author have taken as an example the business activity of Forrest Mars and made the analysis of his creative methods of thinking and managing. Using one of the methods of creative thinking – the Osborn’s Reference list – you may see spontaneous creative “kitchen” of the famous entrepreneur and understand the principles of creative management building.







References:
1. Isaeva O.G. Lidery mirovogo biznesa. – M.: AST; Astrel; Tranzitkniga, 2006.
2. Tsvetkov A.N. Metody resheniya tvorcheskikh zadach v menedzhmente: uchebno-prakticheskoe posobie / A.N. Tsvetkov, V.E. Zarembo. – M.: KNORUS, 2009.