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PR as the Factor of the Small-Scale Business Effectiveness Increase


Lyudmila Demyyanenko
(about the author)

Demyyanenko Lyudmila Vladimirovna – Postgraduate Student of the Economics and Management of the National Economy (Service Sector) Department, Moscow Psychology-Social Institute; Financial Analyst, “Natusana” ltd

Published in:
Russian Journal of Entrepreneurship
– № 21 / November, 2012



Keywords: efficiency of business management, public relations, smallformat business


Citation:
Lyudmila Demyyanenko (2012). PR as the Factor of the Small-Scale Business Effectiveness Increase. Russian Journal of Entrepreneurship, 13(21), 67-74. — url: http://bgscience.ru/com/lib/3879


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Abstract:

During the entry of Russia into the WTO especially the pressing question of the development and effective operation of small-format business. Should pay attention to such factors as the control PR. European countries for many years successfully used this factor in the development business. In a competitive global economy, national business will lose the fight, and the country will suffer financial loss.







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