Demyyanenko Lyudmila Vladimirovna – Postgraduate Student of the Economics and Management of the National Economy (Service Sector) Department, Moscow Psychology-Social Institute; Financial Analyst, “Natusana” ltd
During the entry of Russia into the WTO especially the pressing question of the development and effective operation of small-format business. Should pay attention to such factors as the control PR. European countries for many years successfully used this factor in the development business. In a competitive global economy, national business will lose the fight, and the country will suffer financial loss.
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