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Marketing Researches in Context of Business Risks Evaluation


Lidiya Strebkova
(about the author)

Strebkova Lidiya Nikolaevna – Assistant, Chair of Service Economy, Novosibirsk State Technical University

Published in:
Russian Journal of Entrepreneurship
– № 17 / September, 2012



Keywords: management decision, marketing research, methods, risk management


Citation:
Lidiya Strebkova (2012). Marketing Researches in Context of Business Risks Evaluation. Russian Journal of Entrepreneurship, 13(17), 108-112. — url: http://bgscience.ru/com/lib/3811


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Abstract:

Article offers management activities algorithm for enterprise risks minimization, recognized during marketing process. Author methods of marketing research which is made for evaluation of dissatisfaction risks of tour companies clients in Novosibirsk-city is represented.







References:
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2. Malkhotra Neresh K. Marketingovye issledovaniya. Prakticheskoe rukovodstvo, 4-e izd. / Per. s angl. – M.: ID «Vilyams», 2007. – 1200 s.