bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Types and Structure of Marketing Channels and Stimulation of Hotel Sales. Logic of Management Decision Making Under Marketing Channels Choice


Evgeniy Itsakov
(about the author)

Itsakov Evgeniy Dmitrievich – Postgraduate Student, Russian Presidential Academy of National Economy and Public Administration, Moscow

Published in:
Russian Journal of Entrepreneurship
– № 17 / September, 2012



Keywords: on-line booking system, sales channels, tour operators, travel agencies, web-marketing


Citation:
Evgeniy Itsakov (2012). Types and Structure of Marketing Channels and Stimulation of Hotel Sales. Logic of Management Decision Making Under Marketing Channels Choice. Russian Journal of Entrepreneurship, 13(17), 102-106. — url: http://bgscience.ru/com/lib/3810


Share:

Abstract:

Article considers main marketing channels of hotel services sales. Their pluses and minuses are analyzed. Main attention is paid to on-line booking systems which are innovative marketing channels for Russia.







References:
1. Busygin A.V. Predprinimatelstvo. Osnovnoy kurs. − M: INFRA-M, 1997. − 608 s.
2. Turisticheskie innovatsii i tekhnologicheskie trendy: seychas i v buduschem [Elektronnyy resurs]. − Rezhim dostupa: http://www.phocuswright.com/products/4080.