Mogilko Marina Dmitrievna – Postgraduate Student, FINEC, Specialization in Marketing, General Director, MP Education LLC
One of the important tools for implementing a marketing strategy is the pricing policy based on optimizing the selling price of products taking account of its costs (the lower limit) and the competitive price offers (the upper limit). Therefore it is important to take into consideration the costs of business processes in the structure of the total production costs of the company. However, they are indirect and can not be directly included in the cost of the end product. The author suggests a way to solve the problem.
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