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Marketing Management of the Company Intangible Asset Value


Alina Gagauz
(about the author)

Gagauz Alina Alekseevna – Postgraduate Student, Distant-Learning Postgraduate Course, Obiedinyonnye Konsaltingovye Sistemy (United Consulting Systems) LLC

Published in:
Russian Journal of Entrepreneurship
– № 15 / August, 2012



Keywords: intangible asset management, intangible assets, risks of intangible asset management, value of intangible assets


Citation:
Alina Gagauz (2012). Marketing Management of the Company Intangible Asset Value. Russian Journal of Entrepreneurship, 13(15), 79-84. — url: http://bgscience.ru/com/lib/3766


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Abstract:

The paper considers marketing management of the company intangible asset value. It identifies the parameters that determine the value of intangible assets and the risks affecting marketing management of the intangible asset value.







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