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On the Question of Competitive Potential of an Integrated Business Groups: Value Approach


Sergey Serebryakov
(about the author)

Serebryakov Sergey Nikolaevich – Postgraduate Student, Department of Management and Planning in Socio-Economic Processes named after Y.A. Lavrikov, St. Petersburg State University of Economics and Finance

Published in:
Russian Journal of Entrepreneurship
– № 15 / August, 2012



Keywords: assessment of competitive potential, competitive potential, integrated business group, value to consumer


Citation:
Sergey Serebryakov (2012). On the Question of Competitive Potential of an Integrated Business Groups: Value Approach. Russian Journal of Entrepreneurship, 13(15), 60-64. — url: http://bgscience.ru/com/lib/3763


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Abstract:

The article is devoted to assessing the competitive potential of an integrated business group. Two complementary approaches are used: the value-oriented and structured ones. The author reveals the contents and characteristics of the value approach and shows the role and influence of value on the formation of the competitive potential.







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