Traditional and creative management: is such division rightful?

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Traditional and creative management: is such division rightful?

Lyudmila Gorshkova, Margarita Gorbunova, Olyga Aristova, Pavel Kuznetsov

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Published in:
Creative Economy
– № 11 / November, 2010

Keywords: principles of departmentation, traditional and creative management

Citation:
Lyudmila Gorshkova, Margarita Gorbunova, Olyga Aristova, Pavel Kuznetsov (2010). Traditional and creative management: is such division rightful?. Creative Economy, 4(11), 26-32. — url: http://bgscience.ru/com/lib/373

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Abstract:

The article proves the relevance of today’s division of modern management into traditional and creative and the need for such division is also grounded in the paper.

References:
1. Kollinz Dzhim. Ot khoroshego k velikomu. Pochemu odni kompanii sovershayut proryv, a drugie net. – SPb.: Mann, Ivanov i Ferber, 2008.
2. Kollinz Dzhim, Porras Dzherri. Postroennye navechno. Uspekh kompaniy obladayuschikh videniem. – SPb.: Stokgolmskaya shkola ekonomiki, 2005.

Traditional and creative management: is such division rightful?

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