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Chain Management to Create Consumer Value of a Company on the B2B Market (Case Study of an Instrument Company)


Ekaterina Shevchenko
(about the author)

Shevchenko Ekaterina Andreevna – Postgraduate Student, Department of Management, Novosibirsk State University of Economics and Management

Published in:
Russian Journal of Entrepreneurship
– № 11 / June, 2012



Keywords: complete solution, consumer value, instrument market, value chain


Citation:
Ekaterina Shevchenko (2012). Chain Management to Create Consumer Value of a Company on the B2B Market (Case Study of an Instrument Company). Russian Journal of Entrepreneurship, 13(11), 64-80. — url: http://bgscience.ru/com/lib/3660


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Abstract:

The paper presents an approach to forming a chain to create consumer value of an industrial firm. The given approach is based on the priority of consumer requirements and defines the key elements of the structure. By the example of the instrument market, the author studies the influence of value preferences of target segments on the business processes of the company.







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