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Innovative Development as a Basis for the Development of Retail Trade


Aysylu Akhmetgareeva
(about the author)

Akhmetgareeva Aysylu Amirzyanovna – Postgraduate Student, Department of Commerce on the Market of Goods and Services, Kazan Institute of Russian State University of Trade and Economics

Published in:
Russian Journal of Entrepreneurship
– № 11 / June, 2012



Keywords: competitiveness, information and computer technology, innovative development, management, retail trade


Citation:
Aysylu Akhmetgareeva (2012). Innovative Development as a Basis for the Development of Retail Trade. Russian Journal of Entrepreneurship, 13(11), 42-46. — url: http://bgscience.ru/com/lib/3656


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Abstract:

The paper considers application of innovations in the retail trade in order to improve its competitiveness. The author expresses the view that one of the most effective and innovative strategies for developing trading industry is the introduction of information technologies which allow expanding and improving the marketing impact on customers as well as taking into account ustomer’s needs when forming the product range.







References:
1. Medynskiy V.G. Innovatsionnyy menedzhment: uchebnik. – M.: Infra-M, 2005. – S. 31.
2. Fatkhutdinov R.A. Innovatsionnyy menedzhment: uchebnik. − 4-e izd. − SPb: Piter, 2004. − S. 196.