Sidorchuk Roman Roalydovich – Doctoral Applicant, Department of Marketing, Plekhanov Russian University of Economics
The paper shows the change in interpretation of the concept of small business over the last few decades, reporting the results of comparative analysis of the local and international meanings of the concept in question. The writer’s conclusion is that those criteria of considering a business small that are stipulated in the current legislation do not allow us to work out any methods of the marketing impact on their business activity.
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