Ekaterina BuzulukovaPublished in:
Russian Journal of Entrepreneurship
– № 10 / May, 2012



Keywords: factors of success, russia, transnational corporation


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Abstract:

The article is devoted to the search for factors of transnational corporations’ success on the Russian market. Advantages of TNCs in comparison to other companies are analyzed. At the same time, the failure of several TNCs in Russia has shown that having those advantages is no guarantee for success on the market. The writer describes the results of her research into the activities of thirty TNCs and draws conclusions about the key factors of success in Russia.

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