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Managing the Interaction between Food Retail Chains and End-Users


Regina Salikhova
(about the author)

Salikhova Regina Rafailevna – Postgraduate Student, Department of Commerce in the Goods and Services Market, Kazan Institute, Branch of Russian State University of Trade and Economics

Published in:
Russian Journal of Entrepreneurship
– № 09 / May, 2012



Keywords: consumer, market segment, retail trade network


Citation:
Regina Salikhova (2012). Managing the Interaction between Food Retail Chains and End-Users. Russian Journal of Entrepreneurship, 13(09), 130-134. — url: http://bgscience.ru/com/lib/3613


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Abstract:

The article is a study of the system of interaction between retail networks and end-users. The writer develops an algorithm for revealing of the features and needs of the end customer, which is essential for the trade growth.







References:
1. Mirotin L.B. Sistemnyy analiz v logistike: uchebnik / L.B. Mirotin, Y.E. Tashbaev. – M.: Ekzamen, 2008. – 480 s.
2. http://www.retail.ru
3. Federalnyy zakon ot 28.12.2009 № 381 «Ob osnovakh gosudarstvennogo regulirovaniya torgovoy deyatelnosti v Rossiyskoy Federatsii».