Keywords:communications, exhibition and fair activity, marketing research
Citation: Olyga Kudryashova (2012). Exhibitions as a Unique Marketing Tool. Russian Journal of Entrepreneurship, 13(8), 56-60. — url: http://bgscience.ru/com/lib/3572
Share:
Abstract:
The article analyzes the exhibition activities as a marketing tool. The author gives the idea that exhibitions are effective in maximizing communications and
doing marketing research in the field of competition, pricing, product policy and advertising.
References: 1. Skip CoxAgainst recession exite.Exibition CEIR strategy // Exhibit Surveys, Inc., 2011.
2. Mueller S. Itogi moskovskikh vystavok. // http://www.informexpo.ru/results., 05.2011.
3. Seekings D. How to organize Effective Conferences and Meetings. London, Kogan Page, 2009.