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Exhibitions as a Unique Marketing Tool


Olyga Kudryashova
(about the author)

Kudryashova Olyga Andreevna – Postgraduate Student, Department of Marketing, Plekhanov Russian University of Economics, Moscow

Published in:
Russian Journal of Entrepreneurship
– № 8 / April, 2012



Keywords: communications, exhibition and fair activity, marketing research


Citation:
Olyga Kudryashova (2012). Exhibitions as a Unique Marketing Tool. Russian Journal of Entrepreneurship, 13(8), 56-60. — url: http://bgscience.ru/com/lib/3572


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Abstract:

The article analyzes the exhibition activities as a marketing tool. The author gives the idea that exhibitions are effective in maximizing communications and doing marketing research in the field of competition, pricing, product policy and advertising.







References:
1. Skip CoxAgainst recession exite.Exibition CEIR strategy // Exhibit Surveys, Inc., 2011.
2. Mueller S. Itogi moskovskikh vystavok. // http://www.informexpo.ru/results., 05.2011.
3. Seekings D. How to organize Effective Conferences and Meetings. London, Kogan Page, 2009.