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Entrepreneurship in Museum Business: Facing the Challenges of Globalization


Olyga Saginova, M. Veyyo
(about the authors)

Saginova Olyga Vitalyevna – Doctor of Econ. Sci., Professor, Head of Department of Comparative Economics and Business, Plekhanov Russian University of Economics, Moscow

Veyyo M. – Student, Audencia Business School, Nantes, France

Published in:
Russian Journal of Entrepreneurship
– № 6 / March, 2012



Keywords: marketing of objects of culture, modern museum, museum business


Citation:
Olyga Saginova, M. Veyyo (2012). Entrepreneurship in Museum Business: Facing the Challenges of Globalization. Russian Journal of Entrepreneurship, 13(6), 169-174. — url: http://bgscience.ru/com/lib/3503


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Abstract:

The paper focuses on the development of business models in the social sphere, taking the positive experience of museums around the world as an example. To maintain successful museum business and improve the business models involved, one must consider the modern trends in urban construction and architecture, geographical expansion of museum representatives, branches and offices abroad, new technologies in marketing, planning and financing museum projects.







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