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Quality Service as Activator of Company Attractiveness


Sergey Egupov
(about the author)

Egupov Sergey Aleksandrovich – Postgraduate Student, Department of Marketing, St. Petersburg State University of Economics and Finance

Published in:
Russian Journal of Entrepreneurship
– № 5 / March, 2012



Keywords: company attractiveness, quality of services, service, share sale


Citation:
Sergey Egupov (2012). Quality Service as Activator of Company Attractiveness. Russian Journal of Entrepreneurship, 13(5), 71-76. — url: http://bgscience.ru/com/lib/3463


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Abstract:

The article points out the main ways of providing quality service, which ensures an increase in successful interaction between a company and its customer. In particular, the paper deals with the quality of share sales. It also describes a method of increasing company attractiveness.








References:
1. Kotler F., Kartadzhayya Kh., Yang D. Privlechenie investorov: marketingovyy podkhod k poisku istochnikov finansirovaniya. – M.: Alpina Biznes Buks, 2009. – 194 s.
2. Novatorov E.V. Sravnitelnyy analiz teoriy marketinga uslug // Vestnik Sankt-Peterburgskogo universiteta. Seriya 8. Menedzhment. – 2008. – №2. – S. 40−55.
3. Carman J.M. Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions // Journal of Retailing. – 1990. − Vol. 66. No. 1 − pp. 33−5.
4. Parasuraman A., Berry L. L., Zeithaml V. A. A. Conceptual Model of Service Quality and Its Implications for Future Research // Journal of Marketing. – 1985. – Vol. 49. – pp. 41−50.

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