bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Synthetic Approach to Enterprise Strategic Development Management


Aleksandr Soldatov
(about the author)

Soldatov Aleksandr Aleksandrovich – Postgraduate Student, Faculty of Economics, Lobachevsky State University of Nizhni Novgorod

Published in:
Russian Journal of Entrepreneurship
– № 5 / March, 2012



Keywords: Blue Ocean Strategy, expansion of market boundaries, new markets, strategic development management, strategic management, synthetic approach


Citation:
Aleksandr Soldatov (2012). Synthetic Approach to Enterprise Strategic Development Management. Russian Journal of Entrepreneurship, 13(5), 45-51. — url: http://bgscience.ru/com/lib/3460


Share:

Abstract:

The article examines the effectiveness of synthesis of classical methods of strategic management and the Blue Ocean Strategy in industrial enterprise management. It proves the higher efficiency of simultaneous application of both methods in comparison with the use of each method on its own.







References:
1. Zhikharev K.L. Innovatsionnoe upravlenie razvitiem. Inkorporativnyy podkhod. – M.: MAKS Press, 2007. – 212 s.
2. Innovatsionnoe razvitie. Ekonomika, intellektualnye resursy, upravlenie znaniyami / Pod red. B.Z. Milnera. – M.: Infra-M. – 2010. – 624 s.
3. Kim U. Chan. Strategiya golubogo okeana. – M.: Gippo, 2005. – 272 s.
4. Prakhalad K.K. Prostranstvo biznes-innovatsiy. Sozdanie tsennosti sovmestno s potrebitelem. – M.: Alpina Pablisherz, 2011. – 264 s.
5. Cliffe S. The Lords of Strategy: A Talk with Walter Kiechel // Harvard Business Review. – 2010. – February 25.
6. Gallo A. When Your Team Reverts to the Old Strategy [Elektronnyy resurs]. – Rezhim dostupa: http://www.businessweek.com/managing/content/aug2010/ca20100810_373428.htm.