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Methods of choosing strategy of innovative development of industrial enterprises


Oleg Trofimov, Tatyyana Trofimova, Yuriy Efimychev, Pavel Kuznetsov
(about the authors)

Trofimov Oleg Vladimirovich –

Trofimova Tatyyana Vitalyevna –

Efimychev Yuriy Ivanovich –

Kuznetsov Pavel Anatolyevich –

Published in:
Creative Economy
– № 5 / May, 2010



Keywords: competitive advantages, individual innovative development, industrial enterprises, innovation and integration strategy, innovation borrowing, innovative capacity, innovative development, strategic management, strategies of innovative development, strategy development


Citation:
Oleg Trofimov, Tatyyana Trofimova, Yuriy Efimychev, Pavel Kuznetsov (2010). Methods of choosing strategy of innovative development of industrial enterprises. Creative Economy, 4(5), 8-13. — url: http://bgscience.ru/com/lib/346


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Abstract:

The paper considers three strategies for innovative development of modern enterprise: the strategy of its own development, innovation and integration strategy, the strategy of innovations borrowing. Based on their analysis developed the technique of choosing the strategy or group of innovative development strategies for a particular company depending on its strategic priorities.







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