bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Socialization of Business: A Marketing Approach


Inga Sinyaeva, Lyudmila Kuznetsova
(about the authors)

Sinyaeva Inga Mikhaylovna – Doctor of Econ. Sci., Professor, Head of Department of Marketing, All-Russian State Distance Learning Institute of Finance and Economics

Kuznetsova Lyudmila Valeryevna – Cand. of Econ. Sci., Associate Professor, All-Russian State Distance Learning Institute of Finance and Economics

Published in:
Russian Journal of Entrepreneurship
– № 4 / February, 2012



Keywords: consumer loyalty рп, national index of consumer satisfaction, social marketing, social responsibility of business, socialization of business


Citation:
Inga Sinyaeva, Lyudmila Kuznetsova (2012). Socialization of Business: A Marketing Approach. Russian Journal of Entrepreneurship, 13(4), 43-48. — url: http://bgscience.ru/com/lib/3429


Share:

Abstract:

The paper discusses some specific attributes of socialization of business resulting from marketing management of society’s consumer potential. There is a model national consumer satisfaction index suggested, which shall evaluate the existing living standards and consumer loyalty.







References:
1. Kotler F., Li N. Marketing dlya gosudarstvennyh i obschestvennyh organizatsiy / Per. s angl; pod red. S.G. Bozhuk. – SPb.: Piter, 2008. – 384 s.: il.
2. The American customer satisfaction index [Elektronnyy resurs]. – Rezhim dostupa: http://www.theacsi.org/index.php?option=com_content&view=article&id.