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Major Merchandising Issues in Household Appliances Retail Networks


Oksana Balashova
(about the author)

Balashova Oksana Vasilyevna – Postgraduate Student, Marketing department, Siberian University of Consumer Cooperation, Novosibirsk

Published in:
Russian Journal of Entrepreneurship
– № 3 / February, 2012



Keywords: effectiveness of merchandising, merchandising, merchandising items, merchandising program, retail trade, store format


Citation:
Oksana Balashova (2012). Major Merchandising Issues in Household Appliances Retail Networks. Russian Journal of Entrepreneurship, 13(3), 146-150. — url: http://bgscience.ru/com/lib/3416


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Abstract:

The paper characterizes merchandising standards of household appliances stores in Novosibirsk. It gives estimate to the constraints that hinder the development of merchandising quality in retail networks.







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