The paper attempts to answer the question of how economic entities adapt to the changing market conditions. To measure their adaptation, we need to take into consideration business activity at all levels: megalevel (internationally), macrolevel (nationwide), mesolevel (in terms of region and industry), microlevel (in terms of economic entity), and the level of individual employee. The writer’s point is that the efficient management of business activity is only possible on the basis of comprehensive analysis of the current market conditions.
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